Entering the Space Customization Arena: TATA Wooden Doors Opens a “Second Growth Track”

At the recently concluded 26^th China (Guangzhou) International Building Decoration Fair, TATA Wooden Doors—a leading brand in the wooden door sector—announced its official entry into the space customization field. The company also unveiled its new flagship Supreme MAX Series to showcase its customization capabilities. Since its founding 25 years ago, TATA Wooden Doors has adhered to the principle of “one meter wide, ten thousand meters deep,” focusing intensively on the wooden door segment while steadily expanding into whole-home customization. Centering on human-centric design, it continues to provide high-quality spatial solutions, pushing the boundaries of premium soundproof wooden doors and residential aesthetics.

Expanding into Customization to Drive Industry Upgrading

At this year’s Expo, TATA Wooden Doors held a press conference themed “The Cube of Wooden Doors,” unveiling its new strategic direction. While upholding its core advantages in wooden doors, the company aims to challenge itself through continuous innovation, officially stepping into the space customization field to build a new brand moat.

The concept of the “cube” reflects an evolution—from a two-dimensional door to a three-dimensional living space—symbolizing TATA Wooden Doors’ determination to pioneer this new trajectory. At the launch, Chairman Zong Ruiyuan emphasized: “TATA Wooden Doors will continue to cultivate and strengthen its core advantages in wooden doors, optimizing channel formats and store displays to adapt to market changes. At the same time, we will expand into a second track, extending our product portfolio to offer consumers better, more beautiful, and more practical solutions.”

In the space customization field, TATA Wooden Doors brings distinct advantages. First, combining the modular products of TATA Wooden Doors, its designers and storage specialists tailor human-centric solutions based on users’ habits, combining modular products to meet personalized needs. Second, drawing on 25 years of experience, TATA has developed a wealth of patented hardware—such as yacht-style shoe racks, space steps, and umbrella stands—maximizing efficient space use. Third, its integrated door-wall-cabinet designs ensure seamless transitions between doors and interiors, meeting consumer demands for simplicity and modern aesthetics.

Flagship Products Unveiled: Building a New Quiet Living Experience

To meet the evolving needs of consumers, TATA Wooden Doors showcased the Supreme MAX Series and its new customized space solutions at the Expo. Together, these flagship lines highlight the company’s professional, systematic, and personalized capabilities in integrated door-wall-cabinet solutions.

The Supreme MAX Series employs TATA’s proprietary solid silent core boards and ENF-grade eco-friendly core materials, ensuring superior noise reduction, moisture resistance, and environmental performance. Its signature 45mm thickness and skin-like paint finish enhance tactile comfort in daily use. The series also breaks free from traditional constraints of size and opening type—offering swing, pivot, sliding, and off-axis doors in unlimited heights—providing versatile customization for diverse households.

Meanwhile, TATA’s new space customization products draw upon in-depth research into lifestyle habits. With professional storage systems, patented hardware, and distinctive style designs, they create spaces that are both aesthetically pleasing and highly functional. From entryways to living rooms to bedrooms, TATA delivers holistic storage solutions, making home life more convenient and efficient.

While new products attracted industry attention, TATA Wooden Doors also built its exhibition space around the theme of “silence.” With a design ethos of simplicity, naturalness, and openness, the booth presented a quiet yet luxurious atmosphere. Through the overall design of this showroom—ranging from the use of wood-wool acoustic panels on the façade, to the iconic door display combining the Supreme Max series with LED screens, and the noise-reduction themed silent check-in spot—TATA Wooden Doors highlights its boundless possibilities in aesthetic exploration and design innovation.

At this year’s Expo, through its product showcases, soundproof spatial concepts, and decisive move into customization, TATA Wooden Doors demonstrated how 25 years of accumulated expertise inform its keen market insight, trend foresight, and ability to both meet and lead consumer demand.

Looking ahead, TATA Wooden Doors will continue to pursue innovation and rapid self-iteration, delivering valuable space solutions for Chinese consumers. With its unique foresight and leadership in the industry, the company is committed to driving high-quality development and helping consumers create better lives.