Enjoy Quiet, Win the World! TATA Wooden Doors Crowned “China’s No.1 Silent Wooden Door Brand by Sales in 2024”

“To make a product excellent, the track must be broad. With external orientation and internal innovation, we must approach everything with attitude.” said Zong Ruiyuan, Chairman of TATA Wooden Doors, at the event. In the seemingly “narrow track” of wooden doors, how did TATA achieve a growth miracle and rise to become the industry’s No.1?

Certified by Frost & Sullivan:

What’s Behind the Title of “China’s No.1 Silent Wooden Door Brand”?“The market is showing a dumbbell-shaped consumption structure, with growth in both the high-end and value segments,” said Zhang Yongzhi, Dean of Youju Research Institute, at TATA’s “Fighting Spirit Day” kick-off conference on May 7, 2025. He also revealed sobering data about the home furnishing industry: the market size has shrunk by 30% compared to three years ago. He predicted that the industry’s bottoming-out phase may last 3–5 years, possibly even 5–8 years, or up to 10 years.

With the home furnishing sector under severe growth pressure and industry reshuffling accelerating, many enterprises are struggling for a share of the shrinking market. On May 7, at the same event, global growth consulting leader Frost & Sullivan officially certified TATA Wooden Doors as “China’s No.1 Silent Wooden Door Brand by Sales in 2024” and presented the company with an official certificate.

So what is the underlying logic behind this breakthrough achievement?

1. Frost & Sullivan’s Authoritative Certification: Where Does the Credibility Come From?

“Frost & Sullivan’s credibility comes from three differentiating strengths: Research findings are grounded in a dynamic and comprehensive industry data map. Research results are based on cross-disciplinary expert consensus. Research work is built on full lifecycle value tracking of the industry.” This was emphasized by Wang Chenhui, President of Frost & Sullivan Greater China, at the event.

The certification of TATA Wooden Doors was derived from an in-depth study of China’s silent wooden door market, examining dimensions such as related upstream and downstream policies, market size, growth trends, and the sales performance of leading enterprises. Based on this multi-dimensional research, Frost & Sullivan concluded that TATA Wooden Doors ranked No.1 in sales of silent wooden doors in China in 2024.

2. The Core Confidence Behind TATA’s Leadership: “One Meter Wide, Ten Thousand Meters Deep”

According to Frost & Sullivan’s certification requirements, not every wooden door qualifies as a “silent door.” TATA Wooden Doors has broken through the homogenized competition by building strong differentiation through its long-term dedication to silent door technology:

Silent Technology Iteration: From the pioneering 45° angled soft-magnetic sealing technology in 2012 to the 2024 professional-grade noise reduction door featuring a 9-layer multi-material acoustic barrier system, TATA has continued to refine every detail—from door materials and structural engineering to hardware fittings.

Innovative Design & Materials: TATA employs its proprietary Solid Silent Core Board, combined with a honeycomb isolation structure. The 45mm door thickness (for optimized comfort), 45° angled edges (to extend sound propagation paths), and soft magnetic sealing (for tighter closure) together deliver triple-layer physical noise reduction.

Safety & Sustainability: TATA’s silent wooden doors meet the ENF environmental protection standard while ensuring zero formaldehyde added during production.

Customized Sound Solutions: Recognizing that noise-control needs vary by region and household, TATA introduced its “Living Space Sound Solutions”, offering tailored, need-based noise reduction for families.

The “Simple White” Series

From advanced noise reduction technology to personalized acoustic solutions, it is clear that TATA’s recognition as China’s No.1 Silent Wooden Door Brand by Sales in 2024 is no coincidence. These achievements stem from TATA’s philosophy of “One Meter Wide, Ten Thousand Meters Deep”—a commitment to long-term focus and relentless innovation. This is also a key factor in TATA Wooden Doors' market success.

Chairman Zong Ruiyuan emphasized TATA’s future direction: “We will continue to innovate across multiple dimensions—product strength, organizational capacity, brand power, and service excellence. Change is the only way to grow and break through. Wherever users are, that is where our stores will be, and that is where our resources will go.”